The Challenge
When you walked through the doors, the initial brand impression was cold and uninspired. The challenge was to bring the concept of “walking an aisle” into an active, forward-moving narrative journey—making people feel like they were literally stepping into the future.
The Process
- used the concept of diminishing perspective to capture the "aisle" and make it experiential
- built a 3D mockup of a corridor to test how graphic sightlines would look from a walking perspective (eye-level at 5'6") versus a standing perspective
- we chose brushed metal, deep acoustic felt panels, and warm-to-cool gradient lighting to capture the values of the brand.
Results
- The dramatic perspective lines and lighting transforms the corridor into a photo hotspot; client selfies and team updates in front of the "pathway wall", organically boosting employer brand.
Service
Branding
Branding
Format
3D, Mockup
3D, Mockup
Date
July 07, 2025
July 07, 2025
Software
Adobe Photoshop , Illustrator
Adobe Photoshop , Illustrator



